Amazon pinpoint full#

Developers can consume this information via APIs and marketers can consume it via Pinpoint’s user-friendly no-code console. Of course, the goal of this data is greater customer engagement, and Pinpoint helps you measure that by tracking and displaying engagement activities, A/B test results, revenue generated from campaigns, and more. You can import data from third-party services like CRM systems and CDPs, or other AWS services such as Amazon Redshift.

How can you get so granular? By feeding Pinpoint demographic and engagement data across communication channels, data platforms, and other AWS services. Pinpoint’s suite of analytics capabilities can add deeper relevance to your segmentation strategy, allowing you to send customers communications based on how long they’ve been subscribers, as well as their purchase history and other behavioral patterns. While essential to many segmentation use cases, geography is still the tip of the iceberg. In the example above, customers are segmented by geographic area. “The ability to have AWS as a trusted technology partner that delivers this with scale is the perfect solution to complement our other customer outreach tools.” Understand your customers “Our client has to reach customers quickly and accurately to convey critical information about their power during the stress of fire season,” says Stafford. With tens of thousands of customers per service area, the utility’s communications need to be scalable - and are, according to Slalom Client Service Partner Tim Stafford.

For example, if strong winds threaten power lines in one of the company’s service areas - a potential fire hazard - customers in that area are immediately sent mobile push notifications via Amazon Pinpoint telling them when and how long they’ll be without power. Together with Slalom, the company developed an application that notifies customers when their power may be shut off for public safety reasons. Pinpoint’s flexibility made it an easy choice for a utilities client looking to modernize its communications around power shutoffs: In line with many other AWS services, you only pay for what you use, meaning you only pay for 8-million-message capacity when you have an 8-million-message event. The degree to and speed at which it scales has helped customers achieve measurable results, like 4-hour reductions in daily operation routines and the ability send up to 8 million notifications in 60 minutes. With the ability to deliver anywhere between 1 and 100 billion messages worldwide, Pinpoint is also flexible in terms of scale. You can also use Pinpoint for transactional messages, from purchase confirmations to shipping notifications. Use it as your bulk messaging infrastructure for mass announcements such as COVID-19 alerts, or take advantage of its analytics suite to create different user segments for more targeted marketing messages. Its service architecture allows organizations to use only the components they need for their precise objectives - no complex licensing requirements, no vendor lock-in. With Pinpoint, organizations can understand and connect with their customers across all channels - including email, SMS, voice, and push - in real-time and at global scale. Four years and many features later, Pinpoint has grown into a robust, multi-channel digital engagement platform that powers customer interactions for many of the world’s most innovative startups and enterprises, including itself. Amazon Pinpoint helps organizations overcome the most demanding digital engagement scenarios.Īt 2016’s re:Invent conference in Las Vegas, Amazon CTO Werner Vogels introduced Amazon Pinpoint as a way for developers to be more selective about which users receive which push notifications.

Amazon pinpoint full#

For data-driven marketers and developers looking for “right-message, right-channel, right-time” customer engagement, the search is often long and full of setbacks.